Visual identity · Basics
Typography
Typeface
The chosen typeface is GT America, a contemporary grotesque typeface. This typeface family offers several styles, allowing it to be used for both bold statements and subtle body text. GT America is a commercial typeface that must be licensed from the type foundry at grillitype.com .
Headline typeface
GT America Condensed
Regular, Italic, Bold, Black, Black Italic
Content typeface
GT America
Regular, Italic, Bold, Bold Italic
Styles
The licensed package includes six weights and a full set of Latin and Cyrillic characters in OTF, TTF, WOFF and WOFF2 formats.
Download
Internal link — requires an Inderes account. The GT America licence covers brand book use (confirmed August 2026).
| Family | Use |
|---|---|
| GT-America-Condensed-Black | Display headlines |
| GT-America-Condensed-Bold | Headlines |
| GT-America-Condensed-Regular | Subheads |
| GT-America-Standard-Regular | Body copy |
| GT-America-Standard-Regular-Italic | Body emphasis |
| GT-America-Standard-Bold | Body bold |
| GT-America-Standard-Bold-Italic | Body bold emphasis |
Usage
To use the font on the web, reference the families directly:
font-family: "GT-America-Condensed-Black", sans-serif;
font-family: "GT-America-Condensed-Bold", sans-serif;
font-family: "GT-America-Condensed-Regular", sans-serif;
font-family: "GT-America-Standard-Regular", sans-serif;
font-family: "GT-America-Standard-Regular-Italic", sans-serif;
font-family: "GT-America-Standard-Bold", sans-serif;
font-family: "GT-America-Standard-Bold-Italic", sans-serif;This site self-hosts the full licensed set as WOFF2 — Standard 400/700 with italics, Condensed 400/700/900.
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